‘A point of last resort’: Cybercrime insurers pitch to scam victims

In present times, small business owners here in Perth and other cities around the country are faced by waves and waves of cyber attacks. They become easy targets of criminals whom want to compromise their computer systems. What’s worse is that these criminals do not only target data and information belonging to the small businesses, but their clientele base as well.

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Apart from accessing confidential data from small businesses, criminals also attempt to wrest the control of a small business and its computer network from its rightful owners and its use as botnets to perpetrate more cybercrime. There are so many small business owners out there that rely on the internet to get a hold of clients and customers, therefore it makes them fodder for the hackers and cyber criminals.

There are a number of reasons why so many small businesses here in Perth that are being targeted by cyber criminals. One of which is because these owners rely on free antivirus applications which might not guarantee complete security from hackers. Meanwhile, there are also some who frequently operate without any security measures such as firewall, anti-malware or anti spam software.

However, perhaps the most prominent reason for the attacks on small businesses lack preparation and do not have the resources to install and use the best available and sophisticated security software and/or hardware applications.

When a business is attacked, especially when you’re small, this translates into lost revenue. Therefore, they must diligently work towards protecting their businesses from all forms of cybercrime. The imminent threats for small businesses presently are varied and efforts should be taken to work against them and keep criminals away.

So if you have been a victim of cybercrime, or would like to save yourself from becoming one of the many victims nowadays, you should definitely check this article out: https://www.smh.com.au/business/small-business/a-point-of-last-resort-cybercrime-insurers-pitch-to-scam-victims-20180822-p4zyye.html

Smokers unaware of all the health risks

A doctor says cigarette packaging showing health conditions related to smoking should be updated.

Smoking has already been proven decades ago to have many negative effects on almost every organ of the human body. However, according to the new survey conducted by Cancer Council Victoria, data show that there are disturbing gaps in smokers’ awareness of cigarette-related health conditions. A high number of smokers remain unaware of the numerous health risks associated with smoking.

The harmful effects of smoking tobacco can either be short-term or long-term. Short-term smoking effects include frequent respiratory illness such as common colds, coughs, pneumonia and bronchitis. Second hand smokers can also get affected of asthma, lower respiratory infections and ear infections.

On the other hand, the long-term smoking effects are said to be extensive. The various numbers of diseases that are considered connected with smoking are cancer of the mouth, throat, lung cancer, kidney cancer, gastric cancer, bladder cancer, cervical cancer and the painful pancreatic cancer.

The Australian Government as well as the several private and government health organisations are building awareness about the said health effects of smoking to human health — they post ads via images, videos and prints about the negative effects to health of cigarettes. But unfortunately, there are still a high number of smokers who are unaware of all the possible diseases and health issues smoking tobacco can bring to them.

Can awareness to these harmful health effects encourage smokers to quit cigarettes? Many smokers here in Perth who are struggling to quit smoking. But the truth is, quitting smoking becomes easier if you are more than willing enough to do it; as long as you have the will power to do it, nothing is impossible.

When a person quits smoking, he or she might feel uncomfortable during the first week. But eventually, your body will overcome the side effects of smoking. And to help you become more determined to quit smoking, you should know the other health issues smoking can bring.

Continue reading at: https://thewest.com.au/lifestyle/health-wellbeing/smokers-unaware-of-all-the-health-risks-ng-s-1875515

Market Research

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People define market research in numerous ways. However, market research is a strategy used by many entrepreneurs in their marketing mix. It is normally understood as the activity where a company compiles information and then researches the markets for specific product or service acceptability.

Market research can be done whether online or offline. Also, it can include multiple types of research about people and business entities using different methods and techniques to help gain insight into the market.

Even if you are a small business owner in Perth, market research can also give you numerous benefits. It can be very important to several aspects of your business. If done right, it can help your business develop products and services that the target market needs; develop marketing plans based on the information that is gathered in order to reach all potential customers in the most effective way.

To make sure your small business has the right strategy or plan in place, you must consider the opinions of their consumers first. If market research is done properly, it helps build better communication with your customers. Try to meet or exceed their expectations consistently to stay in their good books. Show them you care for them by communicating your concern and accepting their suggestions.

For more on market research, read this: https://www.smallbusiness.wa.gov.au/business-advice/marketing/marketing-research

Video Marketing: The Future Of Content Marketing

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The World Wide Web has been the thing people from around the world are slowly starting to base their lives upon. More and more websites and blogs are created and people find ways to make money through them. Promoting and marketing websites is a more efficient method and you can even do it in an effective way. For some large companies, they hire a video production services to do that job. But luckily, the good news is that you can do it even if you do not have big budget.

A few years ago, internet marketers and blog owners focus more on using textual information, photos, and articles to promote their product or service online. Due to the recent developments in technologies, people have started to use videos as the platform for their advertising and marketing strategies. Online marketers are starting to depend on video promotions and marketing than others.

There are many benefits of using videos to promote your brand online and this is the reason why it is popular choice. The reason why people prefer and use video marketing is that they don’t need to read through the entire article before getting what it is trying to convey – this is one of the best advantages of video marketing. Video marketing uses a visual aide to show you what it is about.

Your audience are likely to watch videos instead because videos are more attractive and are definitely more engaging than reading an article.

To learn why video marketing is the future of content marketing, read this: https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#7ff5e2ea6b53

9 bad habits that are destroying your productivity

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Are you a responsible and goal-driven entrepreneur? If you are, you surely want to continue improving productivity for your business and your workplace. If we are able to increase our productivity, we believe that we can make more money. However, it is easier said and done.

The performance of every business is directly related not only to financial success, but to overall success. Productivity can’t be improved with reading or writing or following the information. It takes time and proper know-how on improving productivity.

Improving productivity is a great challenge for the management of any manufacturer and even service-oriented businesses. There are some methods that really help us to improve our productivity significantly and as an entrepreneur, you need to take not on these methods.

If you want to be more productive, in which you do more in less time, timing is important. You need to know which task should be done first before the rest. Setting goals is important, but achieving them is even more important. If you are not prepared then you will not achieve anything to improve the productivity. It is a bad habit when you don’t set your goals as it can decrease your productivity.

There are other bad habits that you don’t know you do that are affecting your level of productivity. In this article, you will realise what these bad habits are. Read more at: http://www.flyingsolo.com.au/working-smarter/performance/9-bad-habits-killing-productivity

Top Wealth Creation Strategies For Financial Success

There have been many opportunities for wealth creation these days and for you to achieve more of your goals, both personal and financial. Some of the ingredients of traditional investing will include stocks, bonds, brokers, and banks. However, they tend to preserve today rather than creating wealth. The reason behind this is that no matter how well thought-out your portfolio may be, investment expenses, inflation, and taxes will greatly impact your attempts at building your wealth.

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Creating wealth can be very much within your reach. However, you need to think differently from most investors and deviate yourself away from the normal distribution investment paradigm. Apart from that, entering into the realm of strategy is also important.

If you have invested on something, and you want to create rather than preserving your wealth, you must aim toward annual returns of 10 percent or even higher. You certainly cannot achieve this by adhering to the traditional bond or stock recipes or perhaps even in listening to their bankers who tend to provide generic investment recommendations.

Another important principle to keep in mind when creating wealth is grabbing every opportunity. You need to build on your knowledge of a specific field. When scanning the environment, you must take a long-range view.

For more on strategies to creating wealth, check out this blog post: http://www.briantracy.com/blog/financial-success/seize-the-day-top-wealth-creation-strategies-for-financial-success-new-opportunities-career-goals

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6 Smart Tips for Organising Your Commercial Refrigerator or Freezer

How to choose TV Commercials & Web Video Production Services in Perth

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Video is currently the fastest advertising medium especially online and is no longer the exclusive domain of large corporations. Today, companies of all sizes are increasingly realising that video is a highly effective marketing tool when done right.  Hence, more and more companies in Perth are looking for a way to benefit from this trend.

What holds many business organisations is the fear of spending their marketing budget to hire a video production company to work for their TV and online video commercials and not getting the expected creative result and Return on Investment (ROI).

One of the reasons why many businesses fail getting a good service offering web video for corporate clients in Perth is because they follow the same procedure that they do when buying a tangible product. They get 3 different quotes from local video production companies and choose the most appealing offer which is normally the cheapest one. The problem with this approach is that it is often extremely difficult to truly compare orange from other oranges in the creative services industry. the approach for hiring a creative service is pretty different.

When hiring a company that will work for your TV and online video commercials, it is important to research about their experiences in the type of video you want to produce. Once you have already done some research about their experience, you need to talk to them about on how you can achieve your goals. Finally, a good video production team can deliver their project on time without compromising the quality of their videos.


Check out our post about fridge repair services.

6 Smart Tips for Organising Your Commercial Refrigerator or Freezer

Modern refrigerators are truly one of the greatest innovations in the electronic appliance industry. Today, almost all homes own a refrigerator and depend their daily lives on it; it helps the owners live their life easier and more convenient.

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6 Smart Tips for Organising Your Commercial Refrigerator or Freezer

More than homeowners, businesses such as restaurants, coffee shops, ice cream houses, hotels, pharmaceutical manufacturers, flower shops, and other industries heavily depend on commercial refrigerators. They use such equipment to maintain the best condition of their products and to serve their customers better. For instance, restaurants and other businesses in the catering and food preparation use refrigerators to preserve food products and to serve refreshing beverages to their customers.

Despite of all the benefits you can get from owning a refrigerator (especially when you use it in running your business), having such kind of appliance brings many challenges. Probably the most obvious is the financial investment you need plus the budget you need to allocate for the refrigerator repairs and maintenance of your appliance.

In addition to the cost and potential costs, another challenge commercial refrigerator owners will be facing is the organisation challenges. Organising the contents of your refrigerator is a real headache if you do not know the proper techniques.

A nice article posted at FoodServiceWarehouse.com can help you solve your organisation problems. Monica Parpal teaches 6 smart organising tips you can follow to your appliance’s contents. Read the full article here: http://www.foodservicewarehouse.com/blog/6-smart-tips-organizing-your-commercial-refrigerator-freezer

Fridge Repair Services in Perth

Do you have a fridge or freezer at home? Or are you using a commercial refrigeration appliance for your business? Owning a valuable appliance such as a fridge or freezer can give you many benefits whether you are using it at home or business.

Fridge repairs PerthHowever, you need to know how to properly take care of your appliance if you want to extend its lifetime. Just like regular change oil can ensure the best performance of your car, the proper and careful maintenance of your refrigeration unit with the help of your trusted Perth fridge mechanic can ensure that it will last longer and its performance will also be at its best.

Businesses in the food preparation and catering industry heavily depend on commercial refrigerators. The last thing that they would like to happen is for their refrigeration appliances to stop working in the middle of business hours. This would cause delay and a heavy blow to the business especially that fridge repair services are expensive nowadays. In order to prevent such issue, business owners hire ref mechanics (must be AIRAH member) to regularly check their units up. They check if the appliances are working well and make sure that no trouble will happen to it in the future.

Today, owning a refrigerator is not only a must for business owners, but modern homes should also have one. At homes, refs may not be used to generate income, but these appliances keep food cool, free from contaminants and prevent spoilage. Hence, they are still very helpful.



Read our article about TV video production services.